Review of Friend of a Friend by David Burkus

This is a book about networking.  But it’s not about how to introduce yourself at your next meetup for business or tech professionals, but rather about the science of social networking.  But that’s not to say that it’s all theoretical because it’s full of very practical advice about networking.  In this post I will share my key takeaways.  

  1. Many people don’t like networking.  One big reason is the feeling of moral dirtiness at the thought of business networking.  This is probably due to the archetype of the sleazy/ desperate businessman just trying to sell everyone rather than form a genuine connection.
  1. It’s better to rekindle older weaker connections rather than just trying to constantly form new connections.
  1. The best teams are temporary and diverse.
  1. People who can be the bridge between diverse groups see higher than average business/financial success.
  1. The more you network the easier it becomes.
  1. Don’t just network for yourself, introduce people to each other and they will return the favor and introduce people to you.
  1. Everyone in the world is only separated by six degrees.
  1. Find your community.  That is a group of like minded individuals pursuing the same or similar goals.  Software developers for example, so that you can give and receive feedback and share ideas and grow in your craft.  If you can’t find a community, create one.
  1. To be well connected you don’t need to know the whole world but just a few well connected individuals.
  1. While it’s good to have your community don’t get stuck there or you’ll end up like Clinton’s team in 2016.  “How did he win when no one I know voted for him?” said in shock.
  1. The best networking events aren’t networking events but activities such as dinners where the guests cook together.
  1. Embrace multiplexity or don’t pigeonhole your business connections as just business connections but look for other ways that you can connect.  For example do you both like to play chess,  are you both studying Spanish, or do you like to go fishing on the weekends.